SPECIAL ANNOUNCEMENT | 2017 Blog Refocus and Moving To WordPress.org

blog refocus - making blog changes

It’s time for some change! After careful consideration and many nights of blogging in bed(yes, I blog in bed, because it doesn’t feel like work and it’s comfier than a chair and a desk), I’ve made the decision to pimp up my blog this year. No, I’m not talking about a drastic rebranding of the blog, because my blog name, domain name and logo will all remain the same(also on Social Media), same goes for some of my topics. So instead of rebranding, I will refocus the blog a bit and make some small changes here and there.

Don’t worry, the changes will not take place all at once, but gradually throughout the first half of the year. I hope to have it all done by the beginning of Summer. First things first though, which is to declutter, rewrite, and re-edit some older posts, that have been looong overdue!

So What Exact Changes Will My Blog Go Through?

  • Adjust some content/No more Series: When I started this blog I created a “Hair Journey Series” followed by some other smaller series. As of this year I’ve decided to quit all series, but the posts will be still visible on the blog.  As of now, there will only be 5 categories present, which are Travel, Beauty, Style, Thursday Thoughts and Miscellaneous. I will still write posts about hair, but I won’t focus anymore on my personal “hair journey”, because I want to provide information that’s relevant to all hair types. Also, I’ve turned my “Thursday Thoughts Series “(personal thoughts on life, blogging and career) into a category now, which I believe, fits the new direction of my blog much better. During the coming months I will edit some posts here and there, and place them in the right category where they belong. So please bear with me if in some posts I refer to a series that no longer exists.
  • Lower the frequency and amount of published posts: In my first year of blogging I published between 6 and 10 posts on average. For this year I’ve decided to publish no more than 5-6 posts per month. Why? I prefer to focus more on quality rather than quantity. I want to focus on creating quality content(photography included). My posts should tell a story and my visuals should complement my written text.  I’ve realized that when I publish 1-2 post(s) per week, I get more and better engagement with the readers of my blog than if I would publish more. Posting once a week would also give me more time to promote archived posts on Social Media, interact with my followers and read other blogs as well(which is something that I’ve planned on doing more of also).
  • Switch hosting providers and go from hosted to self-hosted/”THE BIG SWITCH”: The biggest change that will take place around my blog(aside from changing hosting providers), is transferring my WordPress.com (hosted blogging platform) to WordPress.org (self-hosted blogging platform). You can read more about my reasons for making “THE BIG SWITCH” below.
  • Implement/Design a new theme: Once I’ve moved my blog successfully to a self-hosted platform, I won’t be able to keep this theme and actually I prefer not to. So I will change the design/theme of my blog along the way as well.

move blog to self-hosted wordpress.org

Why Move From A Hosted WordPress.com Blog To A Self-Hosted WordPress.org Blog?

To be honest, I believe I’m ready to take my blog to the next level. I feel that after one year of blogging on WordPress.com (1 year and 2 months after publishing this post), that it’s time to EXPAND my creativity. This is something I cannot do entirely here on WordPress.com, when I think of the restrictions and all. Besides, my premium account(which is kind of expensive in the long run) will expire just before the Summer and has a limited amount of media storage (13 GB to be exact). Since I love taking and sharing a bunch of photos, staying with wp.com would not be beneficial for me, because with wp.org I’ll have unlimited storage at a lower rate.

Plus, I also see myself monetizing the blog in the future through ads for example. Unfortunately, running ads on wp.com isn’t allowed. Well, I believe it’s for blogs with over 20k visitors or something like that. Even so, the ads and affiliate programs  on wp.com are still limited.  And this can all be fixed by making the switch to a self-hosting platform(wp.org) where I’ll be able to have the full control of managing my blog: From designing my own theme and running ads to implementing useful plug-ins to my blog(instead of basic widgets) and unlimited media storage.

Reason why it also took so long for me to take the next step of making the switch, is because I’ve heard some horror stories when it comes to the technical details of migrating and managing the blog through a self-hosted blogging platform. I figured, if I don’t try it out  myself, I will never know and if I don’t do it this year, I will never do it. So what am I waiting for?  I do have to say that it’s all a bit daunting though, but I’m sure I can handle it! In fact, If I decide to not do the migration myself, I can always outsource it. Nonetheless, for now I’ll try to make the process as easy as possible and less costly for myself. As you could tell, I’ve really thought things through, done the research(which is still ongoing btw) and weighed out the pros and cons of making “THE BIG SWITCH”.

So, once my blog has been migrated successfully I will let you guys know, obviously! I’ve been told that when making the switch from hosted to self-hosted, you will lose the followers on wp.com . My blog posts will not show up in the Reader section of wp.com anymore. I’m not 100% sure about this though(they might have changed it now), but don’t worry, my lovely wp.com followers, I’ll still check out your blog every now and then, so you know I’m still around in the blogosphere. Besides, you can always follow me on Social Media(Twitter, Instagram, Facebook, Bloglovin). In the meantime, you can still get my regular blog updates here until the Summer(I hope).

With that said, have you already made “THE BIG SWITCH”? Are you planning on doing so in the future? Or what other changes have you made for your blog or planned on doing?

And if you have any suggestions, please do share your thoughts with me in the comment section below. As always, xo – Jey.

blog refocus and rebranding

30 thoughts on “SPECIAL ANNOUNCEMENT | 2017 Blog Refocus and Moving To WordPress.org

    1. Hi girl! Ja ik heb er heel lang over na moeten denken hoor, maar uiteindelijk is de overstap naar “org” voor alsnog het beste tot nu toe. Ik weet nog niet precies hoe het er allemaal uit komt te zien en hoe alles zal werken, dus we zullen het wel merken. Wel spannend! Jij hebt natuurlijk ook video’s maar die publiceer je natuurlijk via youtube. Via een selfhosted Blog kunnen je video’s ook hun voordelen hebben.😊Thanks en ik hou je op de hoogte!!

      Liked by 1 person

      1. Ik heb precies hetzelfde hoor als jij. Ik ben echt aan het kijken hoe het moet, hoe ik het wil hebben en wat jij al aankaart.. mijn video’s daar wil
        Ik echt meer mee. Ben er ook al een tijd mee bezig haha. Stap voor stap komen we er wel.. Ik ben benieuwd. Bloggen blijft leuk en ben ook benieuwd naar je volgende meetup 😊

        Liked by 1 person

      2. Bloggen blijft zeker leuk en het zal er altijd wel zijn. Ik ben nog niet bezig met video’s. Ik denk eerlijk gezegd dat het ook niet mijn ding is als ik zo naar anderen kijk zoals jij. Jouw video’s zijn echt top hoor en creatief! Schrijven en fotografie is denk ik meer mijn ding voor nu, maar ik sluit video’s zeker niet uit. Waarschijnlijk zal ik ook geen advertenties op mijn Blog plaatsen (wat mij dus zojuist is afgeraden–zie comment vorige Blogger). En zal ik het toch van Sponsored posts etc moeten hebben wil ik voor kwaliteit gaan. Misschien ook een tip voor jou. Hoe denk jij ooit geld te verdienen met bloggen? Er zijn echt tal van mogelijkheden hoor, zolang de kwaliteit van onze Blog er niet onder zal gaan lijden. Gosh, lots to think about dus! Waarschijnlijk zal ik de migratie toch door een bedrijfje laten doen. WordPress engineers kunnen het ook voor je doen tegen $125 ofzo iets maar dan moet jij wel de host provider zelf regelen.Ik denk eerlijk gezegd dat ik het door pipdig.com (UK) zal laten doen. Ik had vorig jaar al geïnformeerd en zij regelen vrij wel alles en heleboel Bloggers zijn tevreden. Om alles zelf te migreren gaat mij denk ik veel hoofdpijn kosten.😥😉😅 💕🌷

        Liked by 1 person

      3. Omg… het is allemaal zoveel om te onthouden. Ik denk dat ik het ook maar door iemand of een bedrijf laat doen want dit gaat mij ook hoofdpijn kosten😫. Wordt er echt helemaal gek van is gewoon te technisch allemaal voor mij pfff. Ik probeerde het wel maar weet ook wanneer je het los moet laten Liona hahaha..

        Ik zit er vaak aan te denken hoe ik wil verdienen met mijn blog. Ik wil betere video’s en foto’s gaan maken en ik zou graag aan affiliatie marketing willen doen en social media influencer te gek! Waar zit jij aan te denken? Ik zit ook wel in dubio met waar moet ik nou voor gaan voor bloggen of vloggen. Ik wil beide niet opgeven ik vind het zo leuk maar ik merk ook wel nu dat het ene onder het andere begint te lijden en ik zou het mede daardoor ook prettig vinden om samenwerkingsverbanden aan te gaan en ik heb wel wat ideeën super leuke ideeën in mijn eentje gaat het allemaal niet lukken namelijk.. maar zover ben ik nog niet helaas want ik ben momenteel ook op zoek naar een nieuwe uitdaging veel zaken om over te oriënteren haha.

        En jouw blogs zijn echt super! Echt zo doorgaan ook met je fotografie. Doe je ook fotografie klussen of alleen je blog? Ik zie jou ook wel als fotografe ;-).

        We moeten maar eens meeten denk ik bespaart veel tikwerk maar ik wil echt naar een hoger level met vloggen en/of bloggen.

        Liked by 1 person

      4. Het is inderdaad superveel! Ik weet nu 100% zeker dat ik het door een bedrijfje zal laten doen. Het is inderdaad moeilijk om een richting te kiezen, maar ik heb nu geleerd dat ik mij op 1 ding moet concentreren en dat is hetgeen waar ik van nature talent voor heb en ik mezelf sneller in zie ontwikkelen dan wat dan ook. De rest komt later wel. Voor mij is dat dus bloggen/schrijven en productstyling/fotografie. Ik wilde voorheen ook zoveel tegelijk waardoor ik maar niet vooruit kwam of met iets begon en het vervolgens niet afmaakte. Ik heb er inmiddels van geleerd.

        Als je zowel bloggen als vloggen leuk vind, moet je denk ik alsnog een keuze maken en voor jezelf bepalen in welke richting je sneller resultaat zal zien en waar je van nature beter in bent. De rest komt vanzelf door ervaring….Vaak begint men met bloggen en stapt over naar vloggen en behouden ze vervolgens beiden. Trouwens , er zijn niet echt veel vegan vloggers hoor, die over van alles en nog wat vloggen, en vooral niet uit Nederland. En dat doe jij echt goed. Er zijn wel vegan bloggers, maar vloggen is wat anders..En je doet het echt goed met jouw videos, en daar kan je ook echt mee kunnen verdienen dmv sponsored ads en het promoten van producten. Ik zou me denk ik dan meer richten op kleine en midddelgrote bedrijven/merken. Instagram is wat dat betreft een ander verhaal hoor. Instagram is een microblogging platform op zichzelf. Daar draait het om foto’s en niet om link sharing. Ook al zeg je 10 x “link in bio” , mensen zullen minder moeite doen om ook echt naar je blog of vlog te gaan. Vandaar dat ik nu ook bezig ben met het bedenken van een nieuwe strategie voor Instagram. Ik heb al een heleboel oudere foto’s verwijderd en moet nu bedenken wat voor soort foto’s ik wil posten voor ROI als ik met bedrijven zal gaan werken…of wie weet mijn eigen merchandise ga promoten in de toekomst.

        Voor videos ben ik nog niet klaar voor, want ik weet echt niet waarover ik zou moeten vloggen eerlijk gezegd…over mn leven? hahaha…misschien samen met iemand. Dat zou wel leuk zijn.

        Wat betreft fotografie, ik maak al mijn foto’s met mn telefoon(galaxy s7) en wil dit jaar gaan investeren in een ECHTE spiegelreflexcamera. Dus nee, ik doe geen fotografieklussen ernaast, wel event support/planning.
        Zodra ik een ECHTE beginnerscamera heb, zou ik me wel verder willen ontwikkelen op productstyling en productfotografie. En dat wil ik in de toekomst dmv mijn blog laten zien.

        Ja, we moeten zeker een x meeten, en ideeën met elkaar uitwisselen. Ik DM je wel via Instagram. xo, Jey.

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      5. Oh de Blogger hieronder bedoel ik. .na jouw Comment. De meetups heb ik nu even on hold, omdat ik daar nu even geen tijd meer voor heb. Ik zou misschien de groep deze maand aan iemand anders overdragen en anders cancel ik het voorlopig. X

        Liked by 1 person

  1. Hey Jey! As I have told you like always, I love your blog and I am so happy that you are going through THE BIG CHANGE!! I have been thinking about it quite lately too… And I have done a lot of research (I’m pretty sure that you have done it too! Planning to go through it someday soon!)

    Since you are concentrating on quality over quantity – which I ❤ btw – please do not add ads… Coz, when you add ads, you can monetise your blog but you will get like only 50cents or something more meagre for each click on the ads.. which people wouldn't usually indulge in. Also, quality over quantity means the advertisements may disturb the quality of such a good blog! It will disturb the audience from reading the content! Also some people have some kind of app or software that blocks ads…

    There are so many other ways in which you can monetise your blog instead of using these ads! E-books, online courses and so much more which will gain you more readers (quality readers) and it will earn you more reputation and fame!Try it.. This is only my suggestion…


    Your friend L.R.
    THE RINK

    Liked by 1 person

    1. Thanks so so much L.R. you are absolutely right about that. I actually want a clean and neat blog design and ads will indeed disturb all of that. Great point you’ve made here dear ! Yeah, I think I will focus more on sponsored posts(reviews etc) and perhaps merchandise at one point. An E-book, maybe. All is possible, but Quality over quantity always!!! Thanks so much for your advice and thinking along with me while I’m in this process. I welcome any suggestions!! XO-JEY ☺🤗🌻😘💕

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  2. This is a very interesting post…made me think about my blog, and about the fact that maybe one day I should move my blog to a different platform. I have just started blogging…so this is something new for me. I probably would not ba able to self-hosted on wp.org straight away…but I think one day I will make a transition just like you are planning to do.
    I sometimes wonder whethere maybe I should have made my blog on blogspot…it seems that people are more keen to visit blogs on blogspot…or maybe I am just wrong :S

    Liked by 1 person

    1. Thank you Renia, wp.com is a great start to practice your blogging skills before you make the move to self-hosted. Although many would also suggest to start right away with a self-hosted platform,so it all depends on what you’re looking for. When it comes to blogspot, I’ve noticed the same ..lots of fashion and beauty bloggers host their blog through blogspot.com, but to be honest I find blogspot a bit childish looking, whereas WordPress looks more professional. And with WP you attract a broader audience.;)
      Good luck on your blogging journey. xo, Jey.

      Like

  3. Lovely post, Jey! I really look forward to the changes you’ve discussed. Regarding quality over quantity, it sounds like you are making the right decision for good reasons. I really admire your photography a lot, so I look forward to more of it!

    Regarding the switch from WP.com to self-hosting using WP.org, I’ve done a LOT of research about it, and you can actually still show up in the WP Reader, but with a caveat. Here’s the deal: If you utilize the JetPack plugin (which is basically a suite of plugins within one large plugin), it will serve as a “crosswalk” between your WP.com account (which you need to keep) and your new WP.org account. Basically, JetPack will allow your new self-hosted site to still show up in the Reader, but with the big caveat being that people can only click “like” from the reader. They cannot enter comments from the Reader. Rather, to enter a comment on one of your posts, they will have to exit the Reader and go directly to your site. I say all of this because, depending on where most of your reader engagement is coming from, you should be aware of this caveat. I have heard of some people who have switched an seen a big drop in engagement because people are too lazy to click out of the Reader and go directly to the site itself to comment. Then again, if most of your traffic is coming in externally anyway (IE through Twitter, Insta, etc) then maybe it’s not a deal breaker.

    Regarding the actual mechanics of switching, I don’t think it’s all that bad if you follow the instructions that are easy to find online. As you point out, there are a lot of pros to switching!

    Liked by 1 person

    1. WOW Charlotte, Thanks so much for this advice. Really appreciate it! I’ve heard about the JetPack Plugin, but never paid major attention to it, and now I will consider it with regards to my move. And you are absolutely right regarding the caveat. I’ve noticed that myself, because lately I’ve been following lots of bloggers who have made the switch to wp.org and somehow they do show up in my Reader. I can only click “like” and to comment on their post I have to exist the reader, and usually I’m just plain lazy to do that, especially when I’m reading blogs from my phone. So I guess I have to make more of an effort now to visit their blog outside of the reader, as my readers will do the same for me.

      Once again; Great tip and I think this will be useful to others who come across this post as well!! Thanks for your support. Will you make the switch this year as well or you’re staying on wp.com for now? As always, xo, Jey.

      Liked by 1 person

      1. You are so welcome, Jey!! I have had the same experience with some blogs I follow. When I am reading them from my computer, it’s not an issue because it’s easy to open a new tab with their site pulled up. But on my phone it’s very hard and sometimes impossible. I am still contemplating the switch as well – I just can’t decide lol! On the one hand, I want to switch because of the freedom and flexibility. On the other hand, right now most of my readers come from WP.com Reader, so I don’t want to alienate them.

        Liked by 1 person

      2. Yeah I know what you mean, because most of my readers come from wp.com as well. Although lately, I’ve managed to get new followers and readers through social media ( Twitter mostly). So we’ll see how the switch will affect my stats. I’ve noticed that the more active you become on social media, the bigger the chance of getting more readers…but it also has to do with the frequency of your posts, using the right alt-tag images,tags, link building, google ranking etc etc..

        * And regarding my switch, I’ve decided to outsource it and let a company do it for me. I wanted some Happy Engineers to do it for me here on WP, but in the end it will cost me more than having another company do the complete migration for me including a nice template. They are called pipdig.com (UK), not sure if you heard about them, but lots of bloggers made use of their migration service and blog design templates.

        I’ve promised myself also to not alienate my followers here on wp.com once I made the switch. So I will have to read more blogs from my computer as well 🙂

        Like

      3. Omg, I’m new to blogging and I did not know all of this! I thought u should self host straight away. But I have no idea what I’m doing. This shows in my way too long domain name. Should I switch to the free version?

        Liked by 1 person

      4. Hi Gill, It’s up to you whether you should switch back to the old or not. Some recommend to start off at wp.org right away, others don’t. I personally love wp.com as a newbie, because I get to connect with the wp community, plus it allows you to practice your blogging skills with less technical details. Once you feel you’re ready ..like I am now, you can make the switch. Btw, I tried to comment on some of your posts but it wouldn’t let me. So I guess you’re on wp.org and I have to do it from my computer. You should read into the other comments of this post. They might be of help. Let me know if I can assist you with more info. X

        Liked by 1 person

      5. Yes indeed, wp.com is a great start to build your readership and wp.org is usually when you already have a good set of followers. Also try to use social media to promote your blog posts…Good luck on your blogging journey😉

        Liked by 1 person

  4. Amazing. I’ve been wanting to make the jump from .com to .org for a while now but I just haven’t been able to find the right host. I’m a bit worried that I’m going to choose a terrible host. I was thinking hostgator. Who have you decided to go for? I’m also going to be revamping my blog soon. I want to make it more personal (i think) so yeah….

    C x

    Liked by 1 person

    1. Hi Girl, it’s been a while! Hope all goes well on your side. 🙂 I’m finally going to make the switch…but I’ve decided to have it done by this company called Pipdig (www.pipdig.co) and through them I can have my hosting done via Siteground.com. They also offer fresh and cool templates. So I will have everything done thorugh them in order for the process to go smoothly.. I’ve done bluehost in the past, but that was just horror.

      Great to hear you’re going for a more personal blog also….I feel after many trials and errors that going personal works better for me as a “blogger”. Btw, I love your youtube tutorials related to your hair…you should def do more of these in the future.. Let me know when you will revamp the blog. xoxo, Jey.

      Liked by 1 person

      1. Aww thanks chicka. I will look at what they can do too. Yeah I had a sample website with bluehost and my site kept getting “hacked” 🙄. Glad you like the YT videosm trying to be a bit more consistent this year so fingers crossed all goes well xx

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